Weetabix to score this summer with new on-pack offer

Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to…

WEETABIX UNVEILS NEW ANIMATED TV ADVERT THAT WILL BLOW AUDIENCES AWAY

Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible!  Debuting on 16th May…

Weetos taps into mega choc orange trend with limited-edition

Weetos, the family brand from the Weetabix Food Company portfolio, has launched a new limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing[1], the new flavour is…

MAKE MORNINGS A LITTLE SWEETER WITH WEETABIX x LYLE’S GOLDEN SYRUP

Weetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal.   Available from 24th May, the delicious partnership between two of Britain’s…

VALUE ON THE GO – WEETABIX ON THE GO TO BRING BACK £1 PMP OFFER

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…

OVERNIGHT WEETABIX RACKS UP THE VIEWS ON TIKTOK

The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…

Weetabix expands portion pack range to support OOH breakfast occasion

Weetabix, the UK’s number one breakfast cereal[1], is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. Weetabix Original and Weetabix…