Weetabix expands portion pack range to support OOH breakfast occasion

Weetabix, the UK’s number one breakfast cereal[1], is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. Weetabix Original and Weetabix…

Oat of this world! Delicious new Nutty Crunch joins the refreshed Oatibix family

Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…

Weetabix resolves to deliver a healthy 2022 in major new campaign

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…

READY BREK BRINGS CREATIVE FUN TO FAMILY MORNINGS WITH ROALD DAHL PARTNERSHIP

Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four…

ALPEN LAUNCHES NEW WHOLESOME, TASTY TREAT BARS

Oat-based cereal bar launched in three on-trend flavours Alpen, the UK’s number one muesli[1], is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste…

WEETABIX ON THE GO INTRODUCES PLUS IMMUNE SUPPORT RANGE

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new immunity support range. Weetabix On The Go Plus Immune Support will initially hit ASDA shelves from September. With…

Weetabix Celebrates Successful Wheat Harvest Despite Unreliable Weather

Nation’s favourite breakfast is once again 100% British grown following difficult weather conditions Burton Latimer, Northamptonshire – Weetabix is today celebrating that once again it is able to meet its commitment to sourcing every grain…

WEETABIX OFFERS EXCLUSIVE FOOTBALL PROMOTION FOR FOODSERVICE CHANNEL

The Weetabix Food Company has launched an exclusive promotion in the foodservice channel for caterers to ‘Win one of 50 Weetabix Branded Football Training Kits’ for their schools and sports clubs.   The offer is…