Pillar 4



Sarah Roberts , Pillar 4 Lead

sarah roberts_IMAGE

Weetabix has always been known for providing nutritious breakfasts and healthy choices - and we continue to stand by that. It’s our responsibility to give consumers clear and relevant information, so they can make informed decisions. As well as standing for Good Food You Can Trust, we’re also proud to offer a Great Place To Do Great Work. The health and wellbeing of our people at Weetabix is a priority, and I’m really proud of how we continue to create an inclusive and supportive environment for everyone.

Sarah Roberts , Pillar 4 Lead

What We’ve dONE

  • Invested heavily in a range of inclusion initiatives, such as launching a Mental Health First Aiders programme and signing up to the Disability Confident Accreditation.

  • Worked with Red Tractor
    to create a social film that showcase our processes, from growing wheat through to making our biscuits.

  • Donated another 3 million breakfasts to Magic Breakfast and FareShare in the past year.

  • As part of our sponsorships with the English Football Association (FA) and the Football Association of Wales which supports girls’ grassroots football, we’ve achieved 28,000 Weetabix Wildcats and 1,222 Huddle players.

  • Released a series of short education films on social media to bring our nutrition and sustainability stories to life for consumers.

Health and Wellbeing

What we’re doing

  • Continuing to work on salt and sugar reduction projects across our Customer Brand products.

  • Expanding our inclusion initiatives and training opportunities.

  • Working on a wheat traceability project to go live in 2023 - allowing consumers to trace the wheat grown in their Weetabix Original back to the farms.