Pillar 4

Social Responsibility

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Fostering Talent and Development

Our success is built on the ambition and talent of our team. We are committed to nurturing the next generation through our highly successful apprenticeship scheme. In 2024, we hired six new manufacturing and engineering apprentices. We also expanded our programme to include
HR and IT apprenticeships for the first time. Through our membership of MDS, the UK’s foremost provider of management training for the food industry, we also welcomed twelve trainees for 6-month placements.

Reinforcing our commitment to inspiring the next generation, Weetabix participated in 22 early careers events this year. This focus on development extends to our entire team and through our Weetalearn platform, 30,489 individual pieces of learning have taken place, and 38,352 eLearning modules have been completed. This equates to an average of 16 hours of training per person across the business.

 

Promoting Equality

Our median gender pay gap for 2024/25 is now 1.6%, versus a national median gender pay gap of 6.9% (ONS), and we remain committed to continuous improvement in pay equity. However, this is not just about pay; we continue to foster a balanced and inclusive workplace through gender-neutral recruitment, flexible working policies, and open forums to discuss topics like neurodiversity and caring responsibilities.

View full Sustainability Report

Community Engagement

Community Engagement

Our connection with our communities is vital and our support for those facing hardship continues to grow. We have now redistributed 25 million breakfast servings via FareShare since 2014, diverting surplus food to those who need it most and in the last year alone, we provided 1.3 million bowls of cereal to Magic Breakfast.

Through our partnerships our food donations have a wide reach; between October 2025 and July 2025 we supported 2,870 charities with food donations - equivalent to 1.96 million breakfasts - this benefited 18 mental health organisations, 57 asylum seekers & refugees’ charities, 822 children and young people (aged 18-25 years) groups and 91 older people’s community groups.

We are proud to be the only cereal brand early adopter of the Department for Education (DfE) Breakfast Club Scheme, offering nutritious breakfasts in even more places, giving even more children a better start to the day. We continue to sponsor the Weetabix Northants Food and Drink Awards, these awards celebrate businesses and individuals across the county who are blazing a trail in low- carbon farming, waste reduction, and responsible production - reflecting Weetabix’s own commitment to building a more sustainable food system rooted in the local community.

What
we’ve done

  • WBIX_SUST_ICON17

    Our median gender pay gap is now 1.6%, versus a national median gender pay gap of 6.9%.

  • WBIX_SUST_ICON18

    Hit the milestone of donating 25 million breakfast servings via FareShare since 2014.

  • WBIX_SUST_ICON19

    Expanded our apprenticeship scheme to include HR and IT and welcomed twelve new trainees through our MDS partnership.

  • WBIX_SUST_ICON21

    Improved our inclusivity score by 5%, with 74% of colleagues now agreeing Weetabix
    is an inclusive place to work.

*Farm office situated within 50 miles of Weetabix Mills

What
we’re doing

  • Continuing to extend our apprenticeship programme.

  • Working to maintain gender parity for pay across our business.

  • Continuing to support our chosen charities, targeting 1,750 national and local charities in 2025/26.

  • Committing to donate a further 3 million breakfasts via FareShare in 2025/26.

"Ensuring everyone has an equal opportunity to achieve greatness is a philosophy that runs through our business. We are committed to doing the right thing, and developing an environment where everyone can make a difference."