We believe that our purpose is to help people live better lives by providing better breakfasts and we make sure that this is at the core of everything we do. We’re passionate about helping you start your day in the best way and we are committed to doing this in a sustainable, responsible way. It’s in our DNA.
Our delicious wholegrain cereals, mueslis, drinks and bars have got breakfast covered – no matter how you like to start your day.
We’ve come a long way since the first box of Weetabix left our Burton Latimer mills way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes Weetabix, Alpen, Weetabix On The Go Breakfast Drinks, Oatibix, Ready Brek, Weetos and Alpen cereal bars.
We believe that better breakfasts create better lives, which is why we provide the information to make informed decisions about what you buy and eat with our easy to understand nutritional traffic lights shown on every pack. You can rest assured we’re also passionate about keeping responsible production at the heart of what we do, we have an incredible respect for the environment and we’re working hard to make sure that we tread lightly on it. We believe in doing the right thing, even when no one is looking!
Want to know what we’ve been up to? You’ll find our latest news and press releases here.
Read MoreThe Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …
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