We believe that our purpose is to help people live better lives by providing better breakfasts and we make sure that this is at the core of everything we do. We’re passionate about helping you start your day in the best way and we are committed to doing this in a sustainable, responsible way. It’s in our DNA.
Our delicious wholegrain cereals, mueslis, drinks and bars have got breakfast covered – no matter how you like to start your day.
We’ve come a long way since the first box of Weetabix left our Burton Latimer mills way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes Weetabix, Alpen, Weetabix On The Go Breakfast Drinks, Oatibix, Ready Brek, Weetos and Alpen cereal bars.
We believe that better breakfasts create better lives, which is why we provide the information to make informed decisions about what you buy and eat with our easy to understand nutritional traffic lights shown on every pack. You can rest assured we’re also passionate about keeping responsible production at the heart of what we do, we have an incredible respect for the environment and we’re working hard to make sure that we tread lightly on it. We believe in doing the right thing, even when no one is looking!
Want to know what we’ve been up to? You’ll find our latest news and press releases here.
We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.
With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.
We always love to hear your feedback. If you would like to get in touch with us, simply complete the form and we’ll get back to you very soon.
