Pillar 1
At Weetabix, we are committed to helping our farmers on their journey to producing net zero carbon wheat while enhancing soil quality, improving crop resilience and managing the risks presented by the uncertain environment in which they are working.
Maintained our commitment to source wheat from 50 miles from our Growers Group*.
In 2024 we worked with a Pioneer Group of six growers to explore how nitrogen inputs can be reduced within the annual growing cycle, helping to improve water and air quality and enhance biodiversity.
Sourcing palm oil and cocoa through certified sustainable schemes.
Ensured that 100% of our ingredient suppliers are either signed up to our ethical terms for procurement or have equivalent policies in place.
*Farm office situated within 50 miles of Weetabix Mills
Continuing on our journey to understand how we can reduce greenhouse gas emissions by reducing nitrogen fertiliser addition and soil management with our Growers Group pioneers.
Facilitating collaboration between merchants, industry specialists and wheat growers to help them support farmers’ transition to more sustainable farming practices.
We have updated our Wheat Protocol, the set of standards to which our Growers Group farmers operate. This brings it into line with the latest agricultural industry developments and the revised Sustainable Farming Initiative.
"We require wheat grown to a clear set of standards in order to produce Weetabix Original biscuits. Following analysis of the quantity and quality available from this year’s harvest, we were delighted to once again be able to source 100% of our wheat for Weetabix Original from our Growers’ Group farming within 50 miles of our factory"
According to a study quoted by the United Nations, production of the food we eat could be responsible for more than a third of global greenhouse gas emissions. This means reducing food-related emissions is a crucial part of tackling climate change.
We believe that consumers who want to reduce their carbon footprint can make a significant difference by looking at what they eat and choosing British foods with lower food miles where it is practical.
We source all the wheat for our core Weetabix range (Weetabix Original, Weetabix Chocolate, and Weetabix Banana flavour) from within a 50-mile radius of our Burton Latimer factory. This means our products offer a lower food mile choice for people to put into their bowls at breakfast time than many other options.
