Press

Welcome to the best for all the lastest news and press releases from around the world of Weetabix

For media enquiries please contact our press office at weetabix@goodrelations.co.uk or get in touch through our quick and easy enquiry form.

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Deeside Cereals Acquisition

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…

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The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …

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Weetos launches brand-new Caramel flavour

Weetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks…

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WEETABIX UNVEILS NEW CREATIVE TO
SHOWCASE VALUE THROUGH VERSATILITY

The UK’s favourite breakfast cereal, Weetabix[1], bursts back onto screens big and small early in the New Year with an exciting new creative set to inspire the nation to think outside the yellow box when…

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START THE YEAR ANY WHICH WAY A BIX

The UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire…

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TARGETED OUT-OF-HOME CAMPAIGN FOR WEETABIX MELTS TO DRIVE IN-STORE SALES  

The UK’s favourite breakfast cereal, Weetabix[1], has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7th November until 5th December, the activation is designed to drive awareness of the award-winning range[2] at…

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