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Weetabix to rally nation for a better 2021 in major new campaign

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe…

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Weetabix Food Company has confirmed its new Manufacturing Director as Neil Chapman, who joins with an impressive track record in some of the UK’s leading food and drink companies.   Neil joins from Kerry Foods, where…

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Weetabix reduces plastic packaging as it unveils latest Sustainability Report

Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable.  The results are shown…

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Weetabix Food Company has made further progress in reducing its gender pay gap, closing the median gap to 4.4 percent from 6.6 percent last year. This compares to a UK average of 17.3 percent in…

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Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership

Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s…

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New Alpen Light bar set to delight cereal bar snackers

Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks.  Priced at £1.99 MRSP for…

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