Press

Welcome to the best for all the lastest news and press releases from around the world of Weetabix

For media enquiries please contact our press office at weetabix@goodrelations.co.uk or get in touch through our quick and easy enquiry form.

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Oat of this world! Delicious new Nutty Crunch joins the refreshed Oatibix family

Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…

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Weetabix resolves to deliver a healthy 2022 in major new campaign

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…

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READY BREK BRINGS CREATIVE FUN TO FAMILY MORNINGS WITH ROALD DAHL PARTNERSHIP

Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four…

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WEETABIX FOOD COMPANY CLOSES GENDER PAY GAP

Weetabix Food Company has made further progress in reducing its gender pay gap, closing the median gap to 4.4 percent from 6.6 percent last year. This compares to a UK average of 17.3 percent in…

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Weetabix reduces plastic packaging as it unveils latest Sustainability Report

Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable. The results are shown…

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WEETABIX ON THE GO LAUNCHES 1L PACK TO ASSIST WITH FAMILY MORNING RUSH HOUR

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1L family…

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