Sustainability

We introduced our new Change For Better framework in 2019 following a strategic review of our sustainability approach and activity. Our Sustainability Steering Group was set up to take overall responsibility for implementing the Change For Better strategy and is made up of colleagues from different functions within the business, working into four pillars. Fundamentally the Steering Group exists to drive action while ensuring that we are aligned across the business and single-minded in our focus to support people, society and the environment.

OUR STRATEGIC PILLARS

We have set ambitious targets against each of the pillars based on 12 areas of focus within the framework, and we regularly report on our progress.

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Sustainable Ingredients

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Low-Impact Packaging

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Efficient Operations

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Health & Wellbeing

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Pillar 1

Sustainable Ingredients

“Our commitment to better breakfasts starts with responsible production, which we take care to ensure at every step of the journey from field to breakfast table. This year, we’ve made some important steps forward, and we continue to benefit from our long-standing relationships with local farmers and suppliers.”

Peter Chandley, Head of Quality and Food Safety, Pillar 1 lead

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Pillar 2

Low-Impact Packaging

“How to minimise the impact of our packaging is something we think about a lot, and have been working hard on for a number of years. Our priorities are finding ways to reduce the carbon footprint of our packaging, increase the recyclability, and ensure there’s no risk of extra food waste. Balancing those three factors is what makes this pillar challenging, but oh so rewarding when we hit on an innovation that ticks all the boxes, like we did this year with our On The Go Drinks bottles.”

Mark Tyrrell, Packaging Development Manager, Pillar 2 lead

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Pillar 3

Efficient Operations

“We’re proud of our Northamptonshire roots, and it’s fantastic to have built a global centre of manufacturing excellence here. Our new factory in Corby is now one of the best cereal plants in the UK, and of course this means in particular that it meets the highest standards of resource efficiency. We might stand here in factory boots but we certainly believe in treading lightly in terms of our carbon footprint!”

Lee Orbell, Environmental Manager, Pillar 3 lead

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Pillar 4

Health & Wellbeing

“Health and wellbeing has come into sharper focus this year than perhaps ever before. The challenges of a global pandemic have been felt in nearly every walk of life but the implications for mental and physical health at work have been particularly important. We’ve also seen cereal consumption increase as individuals and families have been eating breakfast at home. Under this pillar of our sustainability strategy, we’re committed to ensuring that our breakfasts offer the healthiest start to the day, and that our people are set up to thrive.”

Zoe Brimfield, Senior Brand Manager, Pillar 4 lead

2020 PROGRESS

Since publishing our 2019 Sustainability Review, we have made strong progress across each of our key pillars under our‘Change for Better’ framework:

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SUSTAINABLE INGREDIENTS

We achieved RPSO certification for palm oil in January 2020 and we’re about to move to UTZ certified cocoa. We expect to achieve full certification in 2021.

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LOW-IMPACT PACKAGING

92 percent of our packaging is now recyclable and our drinks bottles are now 100% recyclable, with 30 percent of the bottle made from recycled plastic.

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EFFICIENT OPERATIONS

Our achievements have been boosted by our continued investment and the opening of the new state-of-the-art factory in Corby which uses 50 percent less energy than our previous facility.

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HEALTH & WELLBEING

We continue to take pride in our nutritious and delicious products, and have further reduced sugar across our range this year.

We recognise that these goals cannot be achieved in isolation and we are proud of the lasting relationships we have built over the years with our partners from growers and suppliers, to logistics teams and retail customers to ensure that we are working together to tackle the sustainability challenges facing our society and our environment.We have set ambitious sustainability targets for the next 12 months and look forward to reporting on our progress and the positive impact we have achieved.

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