Our Beliefs

We believe that better breakfasts create better lives, which is why we provide the information to make informed decisions about what you buy and eat, with our easy to understand nutritional traffic lights shown on every pack. You can rest assured we’re also passionate about keeping responsible production at the heart of what we do, we have an incredible respect for the environment and we’re working hard to make sure that we tread lightly on it. We believe in doing the right thing, even when no one is looking!

RESPONSIBLE PRODUCTION

Discover how we’re committed to responsible production at every step along the journey from field to breakfast table.

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SUSTAINABILITY

Since publishing our first report in 2019, we have made strong progress across each of our key pillars under our ‘Change for Even Better’ framework.

View our 2023 report

GOOD NUTRITION

We’re proud to offer tasty, good for you, nutritious breakfasts and are particularly mindful of the importance of informed choices given the government’s ‘Better Health’ campaign. Weetabix continues to be the UK’s favourite healthy cereal and is already one of the lowest salt, sugar and fat options available. The majority of the cereal we sell has green nutritional ratings. Four of our cereals – Weetabix Original, Weetabix Organic, Oatibix and Ready Brek – were recognised for their excellent health credentials by Public Health England under their Change4Life campaign, as representing a healthy way to start the day.

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CHARITIES

At Weetabix Food Company, behaving responsibly sits at the heart of everything we do. Our local community in and around Northamptonshire is very important to us. We have a number of longstanding partnerships which enable us to find ways to support our community and give back.

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