Responsible Production

Discover how we’re committed to responsible production at every step along the journey from field to breakfast table.

PinPep_Weetabix_011

RESPONSIBLE PRODUCTION

Discover how we’re committed to responsible production at every step along the journey from field to breakfast table.

Nola “The team at Weetabix is one of the few food manufacturers that take the time to directly engage with farmers, helping to ensure high-quality wheat is grown in a sustainable way for the local environment and for farms like ours through the Wheat Protocol initiatives. The Protocol also supports environmental stewardship initiatives, such as planting hedgerows and wider field margins to sustain local wildlife.”

Michael Sly, Park Farm Thorney

image-4

THE WEETABIX GROWERS GROUP

http://artemisproductions.co.uk/index.php/about/ They’re just as proud to grow our wheat, as we are to put our name to it.

Today, we have our Growers Group, a collective of farmers who are proud to grow the best quality wheat for Weetabix. During the last decade, over 350 local farmers have participated in the scheme, growing approximately 75,000 metric tonnes of wheat each year across more than 4 million acres, equivalent to almost 3000 football pitches.

We continue to be committed to sourcing the wheat for Weetabix exclusively from farms within a 50 mile radius of our Burton Latimer factory. This significantly reduces the food miles involved in transporting our main raw ingredient, and it also allows us to work with farmers to establish sustainable farming practices.

turbines ladybird

RESPONSIBLE AT EVERY STEP ALONG THE WAY

We take our responsibilities seriously. It’s why we minimise waste, promote socially responsible activities, and make tasty, nutritious products. We’ve been working hard to ensure that we fulfil our commitments, and the work highlighted in our sustainability report showcases the ways in which we are dedicated to supporting people, society and the environment through our British, locally sourced products.