Welcome to the Weetabix Food Company, where we stand for good food you can trust.

We believe that our purpose is to help people live better lives by providing better breakfasts and we make sure that this is at the core of everything we do. We’re passionate about helping you start your day in the best way and we are committed to doing this in a sustainable, responsible way. It’s in our DNA.


Our Brands

Our delicious wholegrain cereals, mueslis, drinks and bars have got breakfast covered – no matter how you like to start your day.


Our Business

We’ve come a long way since the first box of Weetabix left our Burton Latimer mills way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes Weetabix, Alpen, Weetabix On The Go Breakfast Drinks, Oatibix, Ready Brek, Weetos and Alpen cereal bars.


Our Beliefs

We believe that better breakfasts create better lives, which is why we provide the information to make informed decisions about what you buy and eat with our easy to understand nutritional traffic lights shown on every pack. You can rest assured we’re also passionate about keeping responsible production at the heart of what we do, we have an incredible respect for the environment and we’re working hard to make sure that we tread lightly on it. We believe in doing the right thing, even when no one is looking!

Latest News

Want to know what we’ve been up to? You’ll find our latest news and press releases here.

Oat of this world! Delicious new Nutty Crunch joins the refreshed Oatibix family

Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…

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Weetabix resolves to deliver a healthy 2022 in major new campaign

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…

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Get in touch

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