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Welcome to the Weetabix Food Company, where we stand for good food you can trust.

We believe that our purpose is to help people live better lives by providing better breakfasts and we make sure that this is at the core of everything we do. We’re passionate about helping you start your day in the best way and we are committed to doing this in a sustainable, responsible way. It’s in our DNA.

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Our Brands

Our delicious wholegrain cereals, mueslis, drinks and bars have got breakfast covered – no matter how you like to start your day.

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Our Business

We’ve come a long way since the first box of Weetabix left our Burton Latimer mills way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes Weetabix, Alpen, Weetabix On The Go Breakfast Drinks, Oatibix, Ready Brek, Weetos and Alpen cereal bars.

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Our Beliefs

We believe that better breakfasts create better lives, which is why we provide the information to make informed decisions about what you buy and eat with our easy to understand nutritional traffic lights shown on every pack. You can rest assured we’re also passionate about keeping responsible production at the heart of what we do, we have an incredible respect for the environment and we’re working hard to make sure that we tread lightly on it. We believe in doing the right thing, even when no one is looking!

Latest News

Want to know what we’ve been up to? You’ll find our latest news and press releases here.

WEETABIX UNVEILS NEW ANIMATED TV ADVERT THAT WILL BLOW AUDIENCES AWAY

Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible!  Debuting on 16th May…

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Weetos taps into mega choc orange trend with limited-edition

Weetos, the family brand from the Weetabix Food Company portfolio, has launched a new limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing[1], the new flavour is…

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Get in touch

We always love to hear your feedback. If you would like to get in touch with us, simply complete the form and we’ll get back to you very soon.