With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.

That Winning Feeling!

We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.

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Alpen is back on TV

With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.

Read More