What’s your role? Tell us a bit about what it is you’re responsible for

I am a Category Development Manager, responsible for working with retailer buyers for our entire cereal category. It is my job to be an impartial advisor and use the data at my disposal to help buyers to grow the category in stores across the UK.

How long have you been at Weetabix and what attracted you to joining Weetabix?

I have been at Weetabix for 5 years, primarily in the Procurement department until my recent transition into the Commercial team. It sounds a bit cliché, but the people are what have made me stay at Weetabix. I have met some remarkable people here that have been incredibly supportive and instilled in me the self-belief I needed to progress my career. The flexibility and benefits are great too.

Tell us a little about your career/education so far?

Prior to joining Weetabix, I completed a 2-year Graduate Scheme at Nissan at their European Technical Centre in Cranfield; and prior to that I studied Spanish & Business at University, and spent time working in Salamanca, Spain as a part-time TEFL teacher and a copywriter for a language school. I have always worked since the age of about 13, waiting on tables and other part-time roles whilst studying, as I always liked to have my own cash!

What are you most looking forward to in your new role?

I am a few weeks into my new role and am finding it hugely interesting. I am looking forward to being more comfortable in role in a few months’ time and no longer feeling like the newbie! It is a little overwhelming going from a job you know well to suddenly feeling like you know nothing! There are obviously synergies between procurement and sales, but also lots of new acronyms, systems to learn, and reports to get my head around! I’m planning on learning fast so that I can get up to speed before too long! In addition, the category team are first-class, so welcoming, supportive, and knowledgeable, they’ve made the transition such a pleasant experience for me, and I’m overjoyed to be working in such a lovely environment.

What do you love doing outside of work?

Outside of work, I love spending time with family and friends, cooking, and eating out and visiting different cities – London is my favourite, closely followed by my hometown of Brighton!  I love planning events and hosting guests. I also love shopping and am currently spending my pennies on new furniture having just bought my first place by myself. I’m not particularly sporty, but I do love rock climbing, as I find it good for clearing the mind! I enjoy a game of badminton too, although my hand-eye co-ordination doesn’t always lend itself to racket sports v well!

Weetabix to score this summer with new on-pack offer

Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to…

Read More


Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible!  Debuting on 16th May…

Read More