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We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.

With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.

We’re extremely proud that his Majesty the King has granted his Royal Warrant to the Weetabix Food Company. We are passionate about helping the nation start its day in the best way and we are committed to doing this in a sustainable,…

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new capabilities and additional manufacturing capacity. Deeside Cereals…

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates.  The research, conducted by KAM, interviewed 200…

Weetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks set to fly off the shelves! The…

The UK’s favourite breakfast cereal, Weetabix[1], bursts back onto screens big and small early in the New Year with an exciting new creative set to inspire the nation to think outside the yellow box when it comes to their everyday menu planning….

The UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire the nation with healthy, affordable meals and…

The UK’s favourite breakfast cereal, Weetabix[1], has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7th November until 5th December, the activation is designed to drive awareness of the award-winning range[2] at point of purchase across the UK.  …

Burton Latimer, Northamptonshire – The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has committed to setting out a roadmap that will enable it to produce its first box of zero carbon Weetabix Original. The roadmap will draw on the…