New Royal Warrant Granted
Read MoreWe’re extremely proud that his Majesty the King has granted his Royal Warrant to the Weetabix Food Company. We are passionate about helping the nation start its day in the best way and we are…
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Deeside Cereals Acquisition
Read MoreThe Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…
The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …
Weetos launches brand-new Caramel flavour
Read MoreWeetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks…
WEETABIX UNVEILS NEW CREATIVE TO
SHOWCASE VALUE THROUGH VERSATILITY
Read MoreThe UK’s favourite breakfast cereal, Weetabix[1], bursts back onto screens big and small early in the New Year with an exciting new creative set to inspire the nation to think outside the yellow box when…
START THE YEAR ANY WHICH WAY A BIX
Read MoreThe UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire…
TARGETED OUT-OF-HOME CAMPAIGN FOR WEETABIX MELTS TO DRIVE IN-STORE SALES
Read MoreThe UK’s favourite breakfast cereal, Weetabix[1], has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7th November until 5th December, the activation is designed to drive awareness of the award-winning range[2] at…
Weetabix Commits to Creating a Roadmap for Producing a Zero Carbon Box of Britain’s Favourite Breakfast Cereal
Read MoreBurton Latimer, Northamptonshire – The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has committed to setting out a roadmap that will enable it to produce its first box of zero carbon Weetabix…
ON THE ROAD AGAIN: WEETABIX BOOSTS DISTRIBUTION WITH FIELD SALES PUSH
Read MoreThe UK’s No. 1 breakfast drink[1], Weetabix On The Go, has continued its commitment to the convenience channel and has seen brilliant results from its recent field sales activity. The field sales team* secured 1,172…
Weetabix to score this summer with new on-pack offer
Read MoreWeetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to…