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The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …

Weetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks…

The UK’s favourite breakfast cereal, Weetabix[1], bursts back onto screens big and small early in the New Year with an exciting new creative set to inspire the nation to think outside the yellow box when…

The UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire…

The UK’s favourite breakfast cereal, Weetabix[1], has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7th November until 5th December, the activation is designed to drive awareness of the award-winning range[2] at…

Burton Latimer, Northamptonshire – The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has committed to setting out a roadmap that will enable it to produce its first box of zero carbon Weetabix…

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, has continued its commitment to the convenience channel and has seen brilliant results from its recent field sales activity. The field sales team* secured 1,172…

Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to…

Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible!  Debuting on 16th May…