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Weetabix to score this summer with new on-pack offer

Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to…

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WEETABIX UNVEILS NEW ANIMATED TV ADVERT THAT WILL BLOW AUDIENCES AWAY

Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible!  Debuting on 16th May…

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Weetos taps into mega choc orange trend with limited-edition

Weetos, the family brand from the Weetabix Food Company portfolio, has launched a new limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing[1], the new flavour is…

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GET YOUR DAILY CAFFEINE FIX WITH WEETABIX ON THE GO’S CAFFÉ LATTE BREAKFAST DRINK

The UK’s number one breakfast drink[1], Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks. Following the first…

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MAKE MORNINGS A LITTLE SWEETER WITH WEETABIX x LYLE’S GOLDEN SYRUP

Weetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal.   Available from 24th May, the delicious partnership between two of Britain’s…

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AHOY! OATIBIX UNVEILS NEW PIRATE-INSPIRED TV ADVERT WITH BRAND EXPECTED TO SET SAIL IN 2022

Oatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily…

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VALUE ON THE GO – WEETABIX ON THE GO TO BRING BACK £1 PMP OFFER

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…

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OVERNIGHT WEETABIX RACKS UP THE VIEWS ON TIKTOK

The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…

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Weetos taps into mega choc orange trend with limited-edition

Weetos, the fast-growing family brand from the Weetabix Food Company portfolio, is welcoming in 2022 with the launch of a new, limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in…

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WEETABIX MELTS SUPPORTS TASTY CEREAL CATEGORY GROWTH WITH PRODUCT OF THE YEAR WIN

Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded the coveted title of Product of the Year 2022, within the cereal category. This prestigious award confirms the status of…

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