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Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…

Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four…

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1L family…

Improvements to packaging will further reduce cereal maker’s carbon footprint Announcement comes as company releases its 2021 Sustainability Report, detailing the latest progress on sustainability commitments across low-impact packaging, sustainable ingredients, efficient operations and health…

Oat-based cereal bar launched in three on-trend flavours Alpen, the UK’s number one muesli[1], is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste…

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new immunity support range. Weetabix On The Go Plus Immune Support will initially hit ASDA shelves from September. With…

Nation’s favourite breakfast is once again 100% British grown following difficult weather conditions Burton Latimer, Northamptonshire – Weetabix is today celebrating that once again it is able to meet its commitment to sourcing every grain…

The Weetabix Food Company has launched an exclusive promotion in the foodservice channel for caterers to ‘Win one of 50 Weetabix Branded Football Training Kits’ for their schools and sports clubs.   The offer is…

The Weetabix Food Company has launched a dedicated website for its foodservice business – https://weetabixfoodservice.co.uk/. Live now, the site will support category and channel growth by offering its users ‘The Weetabix Advantage’, including the latest…