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Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded the coveted title of Product of the Year 2022, within the cereal category. This prestigious award confirms the status of the soft-centred crunchy bites as a consumer…

Weetabix, the UK’s number one breakfast cereal[1], is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. Weetabix Original and Weetabix Chocolate are now available as two-biscuit portion…

Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed with honeycomb pieces, honey-coated corn flakes and…

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways of eating their beloved Weetabix. The £1.5million…

Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four of Roald Dahl’s biggest titles; The BFG,…

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1L family cartons are available in its two top…

Improvements to packaging will further reduce cereal maker’s carbon footprint Announcement comes as company releases its 2021 Sustainability Report, detailing the latest progress on sustainability commitments across low-impact packaging, sustainable ingredients, efficient operations and health and wellbeing Burton Latimer, Northamptonshire – Weetabix…

Oat-based cereal bar launched in three on-trend flavours Alpen, the UK’s number one muesli[1], is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste without compromising health. Available in three delicious…

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new immunity support range. Weetabix On The Go Plus Immune Support will initially hit ASDA shelves from September. With immunity a top, and growing priority for…

Nation’s favourite breakfast is once again 100% British grown following difficult weather conditions Burton Latimer, Northamptonshire – Weetabix is today celebrating that once again it is able to meet its commitment to sourcing every grain of its Weetabix wheat from within 50…