Deeside Cereals Acquisition

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new capabilities and additional manufacturing capacity.

Deeside Cereals will continue to operate as a standalone business and the Weetabix Food Company is not planning to make any changes to the site or workforce in the foreseeable future.

That Winning Feeling!

We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.

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Alpen is back on TV

With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.

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