All our packaging now contains on-pack recycling logos to help you identify which parts you can recycle and which are not currently recycled. Our cardboard cartons are widely recycled by local councils as part of their kerbside collection schemes. These are often turned into more cardboard, although some councils compost the cartons instead. At the moment our plastic-based packaging is not recycled by many local councils. The inner bags used for most of our cereals can be recycled with shopping bags at larger retailers. We are however, working closely with a number of organisations and our suppliers to improve the recycling of these materials.

You can find out more about recycling in your area by visiting recyclenow which provides useful information to help you recycle your packaging and explains how on-pack recycling logos work.

That Winning Feeling!

We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.

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Alpen is back on TV

With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.

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