The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous with the brand – ‘Have You Had Yours?’. 

The £2million campaign, set to reach 70% of the UK population five times each, ran across TV, Video on Demand, online and social media platforms through January and February. Retailer-specific activity included online advertising via Criteo and ‘Pay Per Click’ investment to ensure Weetabix was top of mind for the health-seeking audience, as up to 30% of Weetabix sales are now made online. 

To support the ATL campaign, instore and online retail featured a ‘Superfood’ message highlighting Weetabix Original and Oatibix’ nutritional benefits, including 100% wholegrain, high in fibre and added vitamins and minerals, helping shoppers to make healthy choices this New Year.  

Gareth Turner, Head of Brand at Weetabix Food Company, comments: “The new TV ad and in-store campaign kick started another big year for Weetabix and builds on our ongoing commitment to driving category sales. In 2020 we made our biggest marketing investment for more than a decade and this campaign set Weetabix up nicely for a host of exciting activity throughout 2021, including our exclusive partnership with The Football Association. 

“Start the year with an Original Superfood’ built on the insight that 40% of the UK said that they ate more during lockdown, and a significant 80% want to make greater attempts to stay healthy – so we were looking to inspire Brits to start 2021 (and the day) in the best possible way.” 

Weetabix to rally nation for a better 2021 in major new campaign

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe…

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WEETABIX UNVEILS NEW MANUFACTURING DIRECTOR & HEAD OF ENGINEERING

Weetabix Food Company has confirmed its new Manufacturing Director as Neil Chapman, who joins with an impressive track record in some of the UK’s leading food and drink companies.   Neil joins from Kerry Foods, where…

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