Weetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible! 

Debuting on 16th May on TV and social media, the 20-second advert is the latest in Weetabix’s long-running ‘Have You Had Your Weetabix?’ campaign and is part of a £14 million marketing spend in the past 12 months to support this beloved brand.

This quirky hand-drawn animation is a fresh twist on the classic fairy-tale of the Three Little Pigs that takes inspiration from iconic cartoons but brings the genre up to date. Eagle-eyed viewers will spot the numerous ways in which the story has been modernised, with little touches such as an iPhone being charged in the house built of sticks.

With all Weetabix-branded products already HFSS compliant, it means that The Weetabix Food Company can continue to fully get behind their £250 million[2] brand portfolio in-store and on TV, creating excitement and visibility of the category – especially as cereal remains the most popular breakfast item[3] in the mornings.

Gareth Turner, Head of Marketing at Weetabix, said: “We have a long history here at Weetabix of putting a creative twist on famous stories for our commercials and we wanted an advert that would be as memorable as our iconic ‘Have you had yours?’ tagline. We are delighted how this new creative demonstrates that anyone can benefit from a Weetabix breakfast – even the Big Bad Wolf!

“We continue to lead investment in the cereal category to ensure Weetabix remains front of mind throughout the nation with those looking for a nutritious and affordable breakfast. This fun and memorable advert is just the latest part of our marketing for the legendary yellow box.”

[1] Nielsen 52 we 11.09.21

[2] Nielsen, 2021 

[3] Dipsticks Consumption Tracker, January 2022

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