Read MoreBurton Latimer, Northamptonshire – The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has committed to setting out a roadmap that will enable it to produce its first box of zero carbon Weetabix Original. The roadmap will draw on the…
Read MoreThe UK’s No. 1 breakfast drink[1], Weetabix On The Go, has continued its commitment to the convenience channel and has seen brilliant results from its recent field sales activity. The field sales team* secured 1,172 new distribution points and sold 1,618 cases…
Read MoreWeetabix’s partnership with The Football Associations of the home nations and Republic of Ireland* is returning this summer with a major new on-pack promotion just in time for football season. Running from 31st May to 30th September across products from Weetabix’s HFSS-compliant…
Read MoreWeetabix, the UK’s number one breakfast cereal[1], bursts back onto our screens with a fun and energetic ad that reminds viewers that when your day starts with Weetabix, anything is possible! Debuting on 16th May on TV and social media, the 20-second…
Read MoreWeetos, the family brand from the Weetabix Food Company portfolio, has launched a new limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing[1], the new flavour is set to tantalise tastebuds and tempt new…
Read MoreThe UK’s number one breakfast drink[1], Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks. Following the first limited-edition run in 2021, the Caffé Latte…
Read MoreWeetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal. Available from 24th May, the delicious partnership between two of Britain’s best-loved products aims to tap into the…
Read MoreOatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily wholesomeness. Airing from the 11th to 24th…
Read MoreThe UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers into the category, the limited-edition £1 PMP…
Read MoreThe UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows users creating part-breakfast, part-dessert creations with the…