Read MoreThe back-to-school period is the second biggest sales period for cereals and Weetabix is continuing to support the wider category with fresh investment. Weetabix, the UK’s number one breakfast cereal[1], returns to TV screens this…
Read MoreWeetabix Melts c of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix. The TV creative, airing from 12th July, brings to life Weetabix Melts’ key messaging of taste and excitement,…
Read MoreWeetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s…
Read MoreWeetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part of its long-term…
Read MoreThe UK’s number one breakfast cereal, Weetabix[1], has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours – milk and white chocolate – and will be available…
Read MoreWeetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new Caffé Latte variant. The limited-edition flavour will be available in convenience and wholesale from March 2021, with grocery…
Read MoreWeetos, the delicious wholegrain chocolate hoops cereal, is unveiling a fresh new look this March. Currently valued at £15m and growing at 31% year-on-year[1], Weetos is rising fast within the tasty cereals’ category. To provide…
Read MoreAfter generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury’s Kiln Lane Superstore…
Read MorePremier Protein, the great-tasting everyday protein bar brand, has announced that professional dancer, TV judge and fitness fan, Oti Mabuse, will be the face of its new campaign to drive awareness of the protein packed…
Read MoreReady brek, the £10million[1] smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign. The offer gives shoppers the…