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The Weetabix Food Company has launched an exclusive promotion in the foodservice channel for caterers to ‘Win one of 50 Weetabix Branded Football Training Kits’ for their schools and sports clubs.   The offer is part of Weetabix’s long-term partnership with the…

The Weetabix Food Company has launched a dedicated website for its foodservice business – https://weetabixfoodservice.co.uk/. Live now, the site will support category and channel growth by offering its users ‘The Weetabix Advantage’, including the latest brand news, product information and sector range…

The back-to-school period is the second biggest sales period for cereals and Weetabix is continuing to support the wider category with fresh investment. Weetabix, the UK’s number one breakfast cereal[1], returns to TV screens this autumn with a £2million+ creative campaign designed…

Weetabix Melts c of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix. The TV creative, airing from 12th July, brings to life Weetabix Melts’ key messaging of taste and excitement, through a combination of live action and…

Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category…

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part of its long-term partnership with the home nations’ respective football…

The UK’s number one breakfast cereal, Weetabix[1], has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours – milk and white chocolate – and will be available in wholesale and grocery from late March….

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new Caffé Latte variant. The limited-edition flavour will be available in convenience and wholesale from March 2021, with grocery listings from July. A perfect fit for…

Weetos, the delicious wholegrain chocolate hoops cereal, is unveiling a fresh new look this March. Currently valued at £15m and growing at 31% year-on-year[1], Weetos is rising fast within the tasty cereals’ category. To provide families with even more assurance at point…

After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury’s Kiln Lane Superstore in Epsom The UK’s number one breakfast…