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£2.5M INVESTMENT ENSURES WEETABIX MELTS IS MOST SEEN TASTY CEREAL THIS SUMMER

Weetabix Melts c of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix. The TV creative, airing from 12th July, brings to life Weetabix Melts’ key messaging of taste and excitement,…

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Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership

Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s…

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Weetabix unveils epic on-pack competition

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part of its long-term…

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TASTY NEW INNOVATION FROM WEETABIX SET TO SHAKE UP THE CATEGORY

The UK’s number one breakfast cereal, Weetabix[1], has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours – milk and white chocolate – and will be available…

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WEETABIX ON THE GO TO KICK START MORNINGS WITH NEW CAFFÉ LATTE FLAVOUR

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new Caffé Latte variant. The limited-edition flavour will be available in convenience and wholesale from March 2021, with grocery…

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Fresh look and sustainable cocoa for fast-growing Weetos

Weetos, the delicious wholegrain chocolate hoops cereal, is unveiling a fresh new look this March. Currently valued at £15m and growing at 31% year-on-year[1], Weetos is rising fast within the tasty cereals’ category. To provide…

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Beans on bix anyone? Weetabix sales increase by 15% following viral social post

After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury’s Kiln Lane Superstore…

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PREMIER PROTEIN STEPS INTO 2021 WITH OTI MABUSE

Premier Protein, the great-tasting everyday protein bar brand, has announced that professional dancer, TV judge and fitness fan, Oti Mabuse, will be the face of its new campaign to drive awareness of the protein packed…

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Ready brek warms up winter with on pack promotion to win free heating for a year

Ready brek, the £10million[1] smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign. The offer gives shoppers the…

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Weetabix to rally nation for a better 2021 in major new campaign

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe…

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