Welcome to the best for all the lastest news and press releases from around the world of Weetabix
For media enquiries please contact our press office at weetabix@goodrelations.co.uk or get in touch through our quick and easy enquiry form.
We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.
With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.
Read MoreWe’re extremely proud that his Majesty the King has granted his Royal Warrant to the Weetabix Food Company. We are passionate about helping the nation start its day in the best way and we are committed to doing this in a sustainable,…
Read MoreThe Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new capabilities and additional manufacturing capacity. Deeside Cereals…
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. The research, conducted by KAM, interviewed 200…
Read MoreWeetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks set to fly off the shelves! The…