New Royal Warrant Granted
Read MoreWe’re extremely proud that his Majesty the King has granted his Royal Warrant to the Weetabix Food Company. We are passionate about helping the nation start its day in the best way and we are…
Press
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Deeside Cereals Acquisition
Read MoreThe Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…
The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …
Weetos launches brand-new Caramel flavour
Read MoreWeetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks…
WEETABIX UNVEILS NEW CREATIVE TO
SHOWCASE VALUE THROUGH VERSATILITY
Read MoreThe UK’s favourite breakfast cereal, Weetabix[1], bursts back onto screens big and small early in the New Year with an exciting new creative set to inspire the nation to think outside the yellow box when…
START THE YEAR ANY WHICH WAY A BIX
Read MoreThe UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire…