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Premier Protein, the great-tasting everyday protein bar brand, has announced that professional dancer, TV judge and fitness fan, Oti Mabuse, will be the face of its new campaign to drive awareness of the protein packed range throughout February. Recognised as a key…

Ready brek, the £10million[1] smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign. The offer gives shoppers the chance to win free heating for 12…

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous…

Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable.  The results are shown in the company’s second sustainability report, which…

Weetabix Food Company has made further progress in reducing its gender pay gap, closing the median gap to 4.4 percent from 6.6 percent last year. This compares to a UK average of 17.3 percent in 2019. Reducing the gender pay gap is…

Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks.  Priced at £1.99 MRSP for a pack of five, the new Alpen…

Weetabix Food Company has confirmed its new Manufacturing Director as Neil Chapman, who joins with an impressive track record in some of the UK’s leading food and drink companies.   Neil joins from Kerry Foods, where he has worked as Operations’ Director and…