Sustainability

We’ve always said at Weetabix that sustainability is baked into our DNA as a company. Since 1932, we’ve been a local business with big ambitions to nourish the nation with our nutritious breakfasts.

This year marks the sixth year since we laid out our current sustainability strategy, the Change for Even Better approach, that has helped to guide our work. It has ensured that we stay focused on the main prize, which is for the Weetabix Food Company to have the biggest possible positive impact on our world, our business and our communities.

View our 2025 report

OUR STRATEGIC PILLARS

The Change for Even Better approach splits our efforts into four key pillars. We have set ambitious targets against each of these and we regularly report on our progress.

Sourcing Responsibility

Product Responsibility

Operational Responsibility

Social Responsibility

Pillar 1

Sourcing Responsibility

“Working with our growers to help them understand how to reduce nitrogen inputs to wheat production and assessing the potential for carbon sequestration presents the biggest opportunities for emissions reductions, as well as water quality and biodiversity improvements.”

James Croskell, Supplier Technical Manager. Pillar Lead

Pillar 2

Product Responsibility

“By successfully introducing new recyclable films to our packaging over the past year, we have made sure there is no compromise on product freshness, meaning that our consumers can be confident of the same great Weetabix quality and taste whilst knowing they are using their purchasing power for the good of the planet.”

Mark Tyrrell, Packaging Development Manager, Joint Pillar Leader

Pillar 3

Operational Responsibility

“Securing SBTi validation was the starting gun, not the finish line. It solidifies our net-zero commitment and empowers our team to focus on the critical engineering work ahead – from pioneering new energy sources to building a truly low-carbon supply chain.”

Matthew Lawrence, Senior Electrical Engineer, Pillar Leader

Pillar 4

Social Responsibility

“Ensuring everyone has an equal opportunity to achieve greatness is a philosophy that runs through our business. We are committed to doing the right thing, and developing an environment where everyone can make a difference.”

Sarah Roberts, Communication & Engagement Manager, Pillar Leader

Progress

Since establishing our cross functional Sustainability Steering team in 2019 we have made strong progress across each of our key pillars under our ‘Change for Even Better’ framework:

Sourcing Responsibility

In trials we’ve successfully demonstrated 50% lower carbon emissions relating to the growing of our wheat.

Product Responsibility

100% of our packaging is now widely recyclable.

Operational Responsibility

Over 5 million litres of water are being saved annually by capturing and reusing condensate in our manufacturing process.

Social Responsibility

74% of our colleagues see us as an inclusive employer which is up 5% year on year.

We recognise that these goals cannot be achieved in isolation and we are proud of the lasting relationships we have built over the years with our partners from growers and suppliers, to logistics teams and retail customers to ensure that we are working together to tackle the sustainability challenges facing our society and our environment.We have set ambitious sustainability targets for the next 12 months and look forward to reporting on our progress and the positive impact we have achieved.

VIEW AND DOWNLOAD THE FULL REPORT

View and download our 2025 update

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