VALUE ON THE GO – WEETABIX ON THE GO TO BRING BACK £1 PMP OFFER

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…

OVERNIGHT WEETABIX RACKS UP THE VIEWS ON TIKTOK

The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…