The UK’s number one breakfast drink[1], Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks. Following the first…
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The UK’s number one breakfast drink[1], Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks. Following the first…
Weetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal. Available from 24th May, the delicious partnership between two of Britain’s…
Oatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily…
The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…
The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…
Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded the coveted title of Product of the Year 2022, within the cereal category. This prestigious award confirms the status of…
Weetabix, the UK’s number one breakfast cereal[1], is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. Weetabix Original and Weetabix…
Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…
The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…
Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four…