The UK’s number one breakfast drink[1], Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks. Following the first…
Author: EJ Martin
MAKE MORNINGS A LITTLE SWEETER WITH WEETABIX x LYLE’S GOLDEN SYRUP
Weetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal. Available from 24th May, the delicious partnership between two of Britain’s…
AHOY! OATIBIX UNVEILS NEW PIRATE-INSPIRED TV ADVERT WITH BRAND EXPECTED TO SET SAIL IN 2022
Oatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily…
VALUE ON THE GO – WEETABIX ON THE GO TO BRING BACK £1 PMP OFFER
The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…
OVERNIGHT WEETABIX RACKS UP THE VIEWS ON TIKTOK
The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…
WEETABIX MELTS SUPPORTS TASTY CEREAL CATEGORY GROWTH WITH PRODUCT OF THE YEAR WIN
Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded the coveted title of Product of the Year 2022, within the cereal category. This prestigious award confirms the status of…
Weetabix expands portion pack range to support OOH breakfast occasion
Weetabix, the UK’s number one breakfast cereal[1], is introducing some exciting new additions to its foodservice portion pack range to ensure Out of Home operators make the most of breakfast sales. Weetabix Original and Weetabix…
Oat of this world! Delicious new Nutty Crunch joins the refreshed Oatibix family
Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix Flakes Nutty Crunch. A healthy yet delicious and HFSS-compliant addition to the range, the 100% wholegrain Nutty Crunch is packed…
Weetabix resolves to deliver a healthy 2022 in major new campaign
The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways…
READY BREK BRINGS CREATIVE FUN TO FAMILY MORNINGS WITH ROALD DAHL PARTNERSHIP
Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs. Available on-shelf from January to March 2022, four…
