Press Archive

WEETABIX EYES HEALTHY RETURNS IN BACK-TO-SCHOOL CAMPAIGN

The back-to-school period is the second biggest sales period for cereals and Weetabix is continuing to support the wider category with fresh investment. Weetabix, the UK’s number one breakfast cereal[1], returns to TV screens this…

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£2.5M INVESTMENT ENSURES WEETABIX MELTS IS MOST SEEN TASTY CEREAL THIS SUMMER

Weetabix Melts c of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix. The TV creative, airing from 12th July, brings to life Weetabix Melts’ key messaging of taste and excitement,…

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