The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …
Weetos launches brand-new Caramel flavour
Read MoreWeetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks…