Deeside Cereals Acquisition
Read MoreThe Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new capabilities and additional manufacturing capacity. Deeside Cereals…
The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey
Read MoreThe Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. The research, conducted by KAM, interviewed 200…