Press Archive

START THE YEAR ANY WHICH WAY A BIX

The UK’s favourite breakfast cereal, Weetabix[1], is showcasing value through versatility in a new take on its ever popular ‘Any Which Way A Bix’ campaign. Weetabix has created a free digital recipe book to inspire…

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TARGETED OUT-OF-HOME CAMPAIGN FOR WEETABIX MELTS TO DRIVE IN-STORE SALES  

The UK’s favourite breakfast cereal, Weetabix[1], has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7th November until 5th December, the activation is designed to drive awareness of the award-winning range[2] at…

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