Press Archive

MAKE MORNINGS A LITTLE SWEETER WITH WEETABIX x LYLE’S GOLDEN SYRUP

Weetabix, the UK’s number one bestselling cereal[1] is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal.   Available from 24th May, the delicious partnership between two of Britain’s…

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AHOY! OATIBIX UNVEILS NEW PIRATE-INSPIRED TV ADVERT WITH BRAND EXPECTED TO SET SAIL IN 2022

Oatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily…

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