Press Archive

VALUE ON THE GO – WEETABIX ON THE GO TO BRING BACK £1 PMP OFFER

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is bringing back its £1 PMP offer by popular demand across its 250ml core range. Designed to further drive impulse purchases and bring incremental shoppers…

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OVERNIGHT WEETABIX RACKS UP THE VIEWS ON TIKTOK

The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix. The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows…

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