Author: EJ Martin

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1L family cartons are available in its two top…

Improvements to packaging will further reduce cereal maker’s carbon footprint Announcement comes as company releases its 2021 Sustainability Report, detailing the latest progress on sustainability commitments across low-impact packaging, sustainable ingredients, efficient operations and health and wellbeing Burton Latimer, Northamptonshire – Weetabix…

Oat-based cereal bar launched in three on-trend flavours Alpen, the UK’s number one muesli[1], is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste without compromising health. Available in three delicious…

Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new immunity support range. Weetabix On The Go Plus Immune Support will initially hit ASDA shelves from September. With immunity a top, and growing priority for…

Nation’s favourite breakfast is once again 100% British grown following difficult weather conditions Burton Latimer, Northamptonshire – Weetabix is today celebrating that once again it is able to meet its commitment to sourcing every grain of its Weetabix wheat from within 50…

The Weetabix Food Company has launched an exclusive promotion in the foodservice channel for caterers to ‘Win one of 50 Weetabix Branded Football Training Kits’ for their schools and sports clubs.   The offer is part of Weetabix’s long-term partnership with the…

The Weetabix Food Company has launched a dedicated website for its foodservice business – https://weetabixfoodservice.co.uk/. Live now, the site will support category and channel growth by offering its users ‘The Weetabix Advantage’, including the latest brand news, product information and sector range…

The back-to-school period is the second biggest sales period for cereals and Weetabix is continuing to support the wider category with fresh investment. Weetabix, the UK’s number one breakfast cereal[1], returns to TV screens this autumn with a £2million+ creative campaign designed…

Weetabix Melts c of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix. The TV creative, airing from 12th July, brings to life Weetabix Melts’ key messaging of taste and excitement, through a combination of live action and…

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part of its long-term partnership with the home nations’ respective football…