The UK’s number one breakfast cereal, Weetabix[1], has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours – milk and white chocolate – and will be available…
Author: EJ Martin
WEETABIX ON THE GO TO KICK START MORNINGS WITH NEW CAFFÉ LATTE FLAVOUR
Weetabix On The Go, the UK’s No. 1 breakfast drink[1], has announced the launch of a new Caffé Latte variant. The limited-edition flavour will be available in convenience and wholesale from March 2021, with grocery…
Fresh look and sustainable cocoa for fast-growing Weetos
Weetos, the delicious wholegrain chocolate hoops cereal, is unveiling a fresh new look this March. Currently valued at £15m and growing at 31% year-on-year[1], Weetos is rising fast within the tasty cereals’ category. To provide…
Beans on bix anyone? Weetabix sales increase by 15% following viral social post
After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury’s Kiln Lane Superstore…
WEETABIX FOOD COMPANY CLOSES GENDER PAY GAP
Weetabix Food Company has made further progress in reducing its gender pay gap, closing the median gap to 4.4 percent from 6.6 percent last year. This compares to a UK average of 17.3 percent in…
