We were incredibly honoured to have taken home The Food and Drink Federation’s Net Zero Initiative Award 2024, highlighting everyone at the Weetabix Food Company’s continued efforts to lead by example when it comes to sustainable practices.
Author: Honey
Alpen is back on TV
With a fresh new look and a recipe packed with +30% more fruit. And just like Ralph, our new Alpen mascot, we know it’s the grown-up thing to do.
New Royal Warrant Granted
We’re extremely proud that his Majesty the King has granted his Royal Warrant to the Weetabix Food Company. We are passionate about helping the nation start its day in the best way and we are committed to doing this in a sustainable,…
Deeside Cereals Acquisition
The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new capabilities and additional manufacturing capacity. Deeside Cereals…
Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership
Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official Breakfast Category…
Weetabix to rally nation for a better 2021 in major new campaign
The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous…
Weetabix reduces plastic packaging as it unveils latest Sustainability Report
Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable. The results are shown in the company’s second sustainability report, which…
New Alpen Light bar set to delight cereal bar snackers
Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks. Priced at £1.99 MRSP for a pack of five, the new Alpen…
WEETABIX UNVEILS NEW MANUFACTURING DIRECTOR & HEAD OF ENGINEERING
Weetabix Food Company has confirmed its new Manufacturing Director as Neil Chapman, who joins with an impressive track record in some of the UK’s leading food and drink companies. Neil joins from Kerry Foods, where he has worked as Operations’ Director and…