Weetabix to rally nation for a better 2021 in major new campaign

The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe…

Weetabix reduces plastic packaging as it unveils latest Sustainability Report

Nation’s favourite breakfast maker outlines sustainability progress Weetabix Food Company has reduced its plastic use by 6 percent in the last year, with 92 percent of its packaging now fully recyclable.  The results are shown…

New Alpen Light bar set to delight cereal bar snackers

Weetabix Food Company launched a new variant this winter to its Alpen Light bars range, White Chocolate, Raspberry & Shortcake, appealing to UK consumers who are looking for healthier snacks.  Priced at £1.99 MRSP for…

WEETABIX UNVEILS NEW MANUFACTURING DIRECTOR & HEAD OF ENGINEERING

Weetabix Food Company has confirmed its new Manufacturing Director as Neil Chapman, who joins with an impressive track record in some of the UK’s leading food and drink companies.   Neil joins from Kerry Foods, where…